Privacy policy


Last updated: January 5, 2026

MMMLashed operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the “Services”). MMMLashed is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, retain and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. This Privacy Policy is drafted in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) of South Africa.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply in relation to the collection, processing and disclosure of personal information.

By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When we refer to “personal information,” we mean information that identifies or can reasonably be linked to an identifiable individual. This does not include anonymised or de-identified information.

Depending on how you interact with the Services, we may collect the following categories of personal information:

  • Contact information such as your name, phone number and email address

  • Billing and shipping information provided when placing an order

  • Payment information, including transaction details and payment confirmations (payment card details are processed securely by third-party payment providers and are not stored by us)

  • Account information such as login credentials, preferences and settings

  • Transaction information, including products viewed, added to cart, purchased, returned or exchanged

  • Communications you send to us, including customer support enquiries

  • Device and technical information, including IP address, browser type and device identifiers

  • Usage information, including how you interact with and navigate the Services

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you when you create an account, place an order, contact us or otherwise use the Services

  • Automatically through your use of the Services, including through cookies and similar technologies

  • From service providers who process information on our behalf (such as payment processors and delivery partners)

  • From third parties or partners where permitted by law

How We Use Your Personal Information

We process personal information lawfully and in a reasonable manner for the following purposes:

Providing and Improving the Services

To process orders, accept payments, arrange delivery, manage accounts, provide customer support, process returns or exchanges, and improve the overall shopping experience.

Marketing and Communications

To send marketing and promotional communications where you have consented or where permitted by law. You may opt out of marketing communications at any time.

Security and Fraud Prevention

To protect our website, customers and business from fraud, unauthorised access, and other unlawful activity.

Legal and Compliance Purposes

To comply with applicable laws, regulations, lawful requests from authorities, and to enforce our terms and policies.

Disclosure of Personal Information

We may disclose personal information in the following circumstances:

  • To Shopify and trusted service providers who assist us with payment processing, hosting, analytics, customer support, fulfilment and delivery

  • To marketing and advertising partners where permitted by law

  • Where you have provided consent or directed us to do so

  • To comply with legal obligations or protect our legal rights

  • In connection with a business transaction such as a merger, sale or restructuring

All third parties are required to safeguard your personal information and process it in accordance with applicable data protection laws.

Relationship With Shopify

Our store is hosted on Shopify. Shopify processes personal information to provide and improve the Services. Information submitted through the Services may be processed by Shopify and stored outside of South Africa.

To learn more about how Shopify handles personal information, please refer to the Shopify Consumer Privacy Policy.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Services, analyse performance and personalise your experience. You can manage cookie preferences through your browser settings.

Children’s Information

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of 18. If you believe a child has provided us with personal information, please contact us so that we can take appropriate action.

Security and Retention

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access or disclosure. However, no system is completely secure.

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Your Rights Under POPIA

In terms of POPIA, you have the right to:

  • Request access to your personal information

  • Request correction or deletion of your personal information

  • Object to the processing of your personal information

  • Withdraw consent where processing is based on consent

  • Lodge a complaint with the Information Regulator of South Africa

You may exercise these rights by contacting us using the details below. We may need to verify your identity before processing a request.

International Transfers

Your personal information may be processed or stored outside South Africa. Where this occurs, we ensure that appropriate safeguards are in place to protect your personal information in accordance with POPIA.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements or legal obligations. The updated version will be posted on this page with a revised “Last updated” date.

Contact Details

If you have any questions about this Privacy Policy or how we process personal information, please contact us using the details below:

Cell: 076 301 7188
Support & General Inquiries: info@mmmlashed.com
Press & Careers: careers@mmmlashed.com